- Detroit Institute of Arts
- Identity Development
- Print Design
- Environmental Graphics
We were recently approached by the Detroit Institute of Arts to rebrand and market the new Kresge Court. The goal was to reinvent this signature space and introduce it to a new audience as a casual café style dining experience conveniently located within the museum. We developed a new identity and launched the updated brand across a variety of applications including menus, signage, and packaging.
As an extension of the Kresge Court project, we worked with the DIA to market their “Friday Night Live” event series: bringing attention to their community partnerships through a series of signage installations.